Led by Japan’s No. 1 selling serum, the Japanese prestige beauty brand brings decades of skincare innovation to Ulta Beauty’s inaugural Global Beauty program. 

NEW YORK, Nov. 2, 2026 /PRNewswire/ — DECORTÉ, the Japanese prestige beauty brand renowned for its pioneering skincare science, today announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide. Available in stores as of November 1, the launch builds on the brand’s existing presence on Ulta.com and marks a major milestone in its U.S. expansion. Beginning in February 2027, its iconic Liposome Advanced Repair Serum will gain even greater exposure through additional expansion in 1,200 stores nationwide.

As a featured brand in Ulta Beauty’s inaugural Global Beauty program, DECORTÉ introduces more American beauty enthusiasts to one of Japan’s most celebrated skincare innovations. Powered by proprietary Multi-Layered Bio-Liposome Technology, Liposome Advanced Repair Serum is Japan’s No. 1 selling serum,* building on decades of Japanese skincare expertise and consumer trust.

A Japanese Skincare Icon, Decades in the Making

Since introducing its first Liposome serum in Japan in 1992, DECORTÉ has continued to advance its signature skincare technology. With generations of loyal consumers across Asia, the Liposome franchise has become synonymous with advanced hydration, exceptional quality and Japanese skincare expertise.

At the heart of the collection is Liposome Advanced Repair Serum. Its intelligent delivery system releases hydration and key ingredients layer by layer over time, helping skin look smoother, healthier and more resilient.

“For more than three decades, DECORTÉ’s Liposome has earned a devoted following in Japan and across Asia, with generations of loyal consumers who return to the product time and time again,” said Cherry Wen, President & CEO of KOSÉ America. “Our partnership with Ulta Beauty marks an important milestone in bringing one of Japan’s most celebrated skincare innovations to a larger U.S. audience. As we continue to expand KOSÉ’s presence in the U.S., we are excited to introduce more American consumers to the exceptional science, quality and sensorial experience that have made Liposome a beloved skincare icon.“

A Shared Vision for Prestige Skincare Discovery 

The partnership reflects a growing consumer interest in global beauty philosophies and sophisticated skincare rituals, while further establishing DECORTÉ as a leading destination for Japanese prestige beauty in the U.S. At Ulta Beauty, DECORTÉ will meet beauty lovers at the intersection of discovery, education and prestige, offering an opportunity to experience the brand’s highly regarded formulations and rich Japanese heritage in a new and engaging retail environment.

“Our guests are increasingly looking globally for what’s next in beauty, creating an exciting opportunity for us to introduce them to brands that have built meaningful communities and influence in other parts of the world,” said Lisa Tamburello, Vice President of Merchandising, Ulta Beauty. “DECORTÉ is a perfect example, bringing a sophisticated approach to skincare and a sensorial product experience that offers something truly differentiated within our assortment. After first introducing the brand through Ulta Beauty Marketplace, we’re excited to quickly expand the partnership across our omnichannel ecosystem, thoughtfully selecting the stores where we believe the brand will best meet the needs and interests of our guests. As part of our Global Beauty program, this approach allows us to make sought-after international brands easier for beauty lovers to discover and experience while creating intentional pathways for them to grow at Ulta Beauty.“

Discover DECORTÉ’s Liposome collection now at 400 Ulta Beauty stores nationwide and online at https://www.ulta.com/brand/decorte

About DECORTÉ

DECORTÉ, the global prestige cosmetics brand from KOSÉ Corporation, is one of Japan’s most celebrated prestige beauty brands. Beloved by millions, the brand embodies the best of Japanese beauty, emphasizing superior technology, sensorial textures, and radiant beauty. In 1970, Kozaburo Kobayashi founded DECORTÉ with a vision to create extraordinary products achieved by balancing art and science with tradition and innovation. The brand is a pioneer in advanced skincare research and proprietary technologies.

*Based in part on Beauté Research SAS, Japan Department Stores & Boutiques Prestige Market, Q1 2026.

Media Contact: decorte@purplepr.com 

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SOURCE DECORTÉ