Brings provider-directed, over-the-counter purchasing to athenaOne^®, connecting clinical recommendations with convenient delivery from trusted retailers

WASHINGTON, Nov. 2, 2026 /PRNewswire/ — Wrapped Health today announced it has joined athenahealth’s Partner Community as a Solution Partner. Its solution is now available in the athenahealth Marketplace, providing access to athenahealth’s growing network of healthcare providers. Wrapped provides the digital infrastructure connecting clinical recommendations to retail health, making it easier for patients to get the products their providers recommend. Through its integration with athenaOne, Wrapped extends the clinical workflow beyond the exam room, connecting patients to the products, benefits (including OTC allowances and FSA/HSA funds), and fulfillment options they need to act on their provider’s guidance. For practices using athenaOne, Wrapped simplifies a traditionally fragmented process, reducing administrative burden while supporting a modern, digital-first care experience.

Providers recommend over-the-counter (OTC) products every day, but patients can be left to find and purchase those products on their own. In one study from the Journal of the American Academy of Dermatology only 32% of patients with acne bought the over-the-counter product their doctor recommended. Wrapped addresses this gap by giving patients a direct way to purchase the specific products their providers recommend, reducing uncertainty and friction between clinical guidance and patient action.

In a July 2026 pilot with a Mid-Atlantic OB/GYN practice using athenaOne, 90% of patients opened the recommendations their providers sent, and 55% of them completed a purchase through Wrapped.

With Wrapped, practices on athenaOne can:

• Simplify provider workflows. Recommend specific OTC medications and health products in seconds using ready-to-send templates, directly from athenaOne.
• Make it easier for patients to get what they need. Send patients a personalized link by text or email to review and purchase recommended products from trusted retailers, with convenient delivery options, including same-day delivery.
• Extend the care experience beyond the appointment. Provide patients a practice-branded experience that makes guidance actionable for patients, without requiring practices to manage inventory or payments.

“When providers recommend over-the-counter items to enhance care, patients are often left to find the right products on their own,” said Max Russell-Harris, co-founder and CEO of Wrapped Health. “With Wrapped Health integrated into athenaOne, providers can recommend specific products during an appointment and give patients a direct way to purchase them. We’re bringing the convenience patients expect in other parts of their lives into healthcare, without requiring practices to manage inventory or payments.”

Through the athenahealth Marketplace, customers can discover, deploy, and scale integrated solutions that extend athenaOne, helping streamline workflows and improve clinical and financial performance. Wrapped Health joins athenahealth’s ecosystem of integrated solutions available to more than 180,000 clinicians on the athenaOne network.

To learn more about Wrapped Health’s solution, please visit its product listing in the athenahealth Marketplace.

About Wrapped Health

Wrapped Health is a healthcare technology company making it easier for patients to get the health products and services their providers recommend. Through integrations with electronic health records and digital health platforms, Wrapped connects clinical guidance with convenient purchasing, available health benefits, and fulfillment through major retailers. By bridging healthcare and retail, Wrapped helps providers extend their care beyond the exam room while giving patients the convenience they expect in other parts of their lives. Founded by Max Russell-Harris, Wrapped Health is based in Washington, D.C. Learn more at getwrappedhealth.com

About the athenahealth Marketplace

The athenahealth Marketplace is an ecosystem of integrated solutions that enable providers to enhance the athenaOne experience. Solution Partners are part of athenahealth’s broader partner community that offers applications and services that integrate into clinical and financial workflows. athenahealth customers use

Marketplace solutions across a broad range of digital health capabilities and medical specialties. With over

600 solutions integrated with athenaOne, the Marketplace helps organizations enhance clinical effectiveness, patient experience, and financial performance. Learn more at athenahealth.com/solutions/marketplace-program.

Media Contact:
WrappedHealth@FortiusGlobal.com

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SOURCE Wrapped Health